Special Day Campaigns
Learn how special days have a greater effect on bringing back customers to your website
Special Day Campaigns are a strategic beacon in marketing, allowing brands to connect emotionally with their audience on occasions that matter. Crafted around holidays, festivals, or milestones, these campaigns resonate with shared celebrations, offering a powerful avenue for brand affinity and engagement.
Shopify merchants reached a record of $9.3 billion in sales* over Black Friday-Cyber Monday (BFCM) weekend
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Early Planning
Why: Ensure a well-thought-out and seamless campaign.
How: Start planning well in advance to account for content creation, promotions, and logistical aspects.
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Themed Campaigns
Why: Create a cohesive and festive brand identity.
How: Develop campaigns with consistent themes that resonate with the holiday spirit
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Limited-Edition Products
Why: Drive urgency and exclusivity.
How: Introduce special, limited-edition holiday-themed products or packaging.
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Gift Guides and Bundles
Why: Simplify the shopping process for customers.
How: Create curated gift guides and bundled offerings to make gift-giving easier.
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Countdowns and Advent Calendars
Why: Build anticipation and excitement.
How: Implement countdowns or advent calendar-style promotions leading up to the main event.
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Festive Packaging
Why: Enhance the holiday experience for customers.
How: Design festive and eye-catching packaging to add a special touch to products.
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Holiday-themed Content
Why: Capture the holiday spirit in marketing materials.
How: Create content (images, videos, copy) with a holiday theme to evoke emotions.
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Customer Appreciation
Why: Strengthen customer loyalty.
How: Express gratitude with special discounts, early access, or exclusive content for loyal customers.
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Collaborations and Partnerships
Why: Expand reach and offer unique products.
How: Collaborate with influencers or other brands for special holiday releases.
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Social Media Contests
Why: Boost engagement and create a buzz.
How: Run holiday-themed contests or challenges on social media platforms.
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Email Marketing Integration
Why: Nurture leads and maintain engagement.
How: Coordinate email campaigns with other channels, ensuring a unified communication strategy.
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Flash Sales and Limited-Time Offers
Why: Generate urgency and drive immediate action.
How: Introduce flash sales or limited-time offers on select holiday products.
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Charitable Initiatives
Why: Align with the season of giving and resonate with customers' values.
How: Donate a percentage of sales to a charitable cause or initiate a charity drive.
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Geo-targeted Promotions
Why: Tailor campaigns based on regional holidays or traditions.
How: Offer promotions specific to different regions or countries during their respective holidays.
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Influencer Marketing Campaigns
Why: Leverage influencers to amplify reach.
How: Partner with influencers to promote your holiday offerings to their followers.
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Holiday-themed Loyalty Rewards
Why: Encourage repeat purchases and brand loyalty.
How: Introduce special loyalty rewards or points during the holiday season.
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Virtual Events or Workshops
Why: Foster community engagement.
How: Host virtual events, webinars, or workshops with a festive theme.
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User-Generated Content Challenges
Why: Encourage user participation and content creation.
How: Launch challenges asking customers to share holiday-themed content related to your brand.
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Mobile App Exclusives
Why: Drive downloads and engagement on your mobile app.
How: Offer exclusive promotions or content accessible only through the mobile app.
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Post-Holiday Engagement
Why: Extend the holiday momentum.
How: Continue engaging with customers post-holidays through thank-you messages, surveys, or exclusive offers.
Find out how you can retain customers using a loyalty program
