Faces Canada
Hitesh Sharma, Marketer
Where Beauty Meets Innovation
Introduction
Faces Canada stands at the forefront of the beauty industry, offering a diverse range of high-quality makeup and skincare products that cater to the modern, discerning consumer. Founded with a vision to make premium beauty accessible, this globally acclaimed brand has quickly become a favorite among makeup enthusiasts and skincare aficionados alike.
Successful Customer Retention Strategies at Faces Canada
Hitesh shares, "At Faces Canada, our customer retention strategy is all about personalization and respect. We tailor our communication based on customers' preferences, from product choices to price points. Our goal is to build long-term, genuine relationships without overwhelming our customers with messages. Our cashback program has been particularly effective in encouraging repeat purchases.
Initial Days: Capturing Target Audience Attention
In our early days, we stood out by using Bollywood-inspired retention communication. This unique approach set us apart from typical sales messages, making it easier to capture attention and, subsequently, to sell. We found that once you distinctively grab attention, the rest follows naturally.
Most Important Step in Building a Community for Faces Canada
Community building is crucial for us. We focus on three key elements: building the right communication, implementing an effective cashback and loyalty program, and educating our audience about makeup as a category. These steps help us create not just a customer base, but a community of makeup enthusiasts who trust and engage with our brand. By focusing on these aspects, we've managed to foster a loyal community that sees Faces Canada as more than just a makeup brand – we're a part of their beauty journey.”
