About the brand

Founded in 2014, Cubelelo.com has become India's leading online store for speedcubing. They offer a vast selection of official and unofficial cubes, along with their magnetic cube line and cubing accessories.  Cubelelo is passionate about the cubing community, sponsoring events, and supporting top Indian cubers. They provide a hassle-free shopping experience for speedcubers of all levels.

Cubelelo with Nector

Recognizing the need to enhance customer engagement and loyalty in an increasingly competitive e-commerce landscape, Cubelelo strategically partnered with Nector, a cutting-edge customer loyalty platform. This collaboration aims to revolutionize Cubelelo's customer relationship management and community-building efforts.

What did the brand do?

"Buy using Coins" Button

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Cubelelo implemented Nector's "Buy using Coins" button feature prominently on product pages. This strategic placement serves as a constant reminder of the loyalty programs, encouraging customers to utilize their Nector points. The visibility of this feature potentially boosts conversions and increases overall program engagement.

GoKwik Integration for Seamless Redemption

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To streamline the reward redemption process, Cubelelo integrated GoKwik into their checkout system. This integration allows for the automatic conversion of customers' points into discounts at the point of purchase. The seamless process enhances the overall shopping experience and increases the perceived value of the loyalty program.